Thanks to everyone who attended the latest installment of our Speaker Series! For those who may not be familiar, we host quarterly panel discussions focused on specific online marketing topics. A group of subject matter experts and thought leaders in that particular subject engage in an interactive panel discussion in which we act as moderator. These events are hosted both in San Diego in our beautiful space on the 15th floor of Diamond View Tower (equipped with spectacular panoramic view of downtown and Petco park) as well as in Denver, CO (see details below for upcoming event).

This latest event was focused on Mobile Marketing. Mobile Marketing is revolutionizing the way that brands connect with consumers. For many marketers the world of Mobile can seem daunting but this channel offers a wealth of opportunity to strengthen brand awareness, drive conversions and increase customer retention.

Success of the iPhone 3G, Blackberry Storm and Google Android enabled phones empower brands to drive sales via the small screen. Food & beverage, sports, apparel, travel and tourism companies as well as retail giants are proving that mobile commerce is here to stay. Additionally, couponing, voting, store location, surveys and digital downloads are a handful of other ways to communicate with con [...] Continue Reading

One of the best things about working at Red Door is that we get to serve extraordinary clients. The Maritime Museum of San Diego is a perfect example. Red Door Interactive was recently chosen to create their new Web site. The museum is great local organization and has been an asset to the community for decades.

The Maritime Museum’s research credentials and educational programs are second to none. Nautical books, seafaring music, and fine maritime art can be found in the Museum Store. Local residents and international tourists alike find visiting the museum to be an engaging day of discovery and learning. But the old Web site wasn’t communicating the experience well. This is a place where history and technology still live – not some manufactured presentation asking us to imagine how things once were. We wanted the new site to let visitors feel wind and salt spray. It needed to give a sense of the motion and power inherent in these ships that helped build California and the West.

Our discovery interviews revealed a diverse and growing organization with a broad range of needs. The old site was at least flexible, and was updated frequently by museum staff. There was a huge array of valuable content, but the museum was not being shown to its fullest potential. It was difficult for p [...] Continue Reading