We are excited to announce the next installment of the Red Door Interactive Speaker Series!! Our last event was a big hit! This time around we are going to discuss the ins and outs of how to effectively leverage social media in your marketing mix.

Overview:

An effective social media strategy requires research, planning, implementation, tracking and reporting on results. Learn how to strategically implement your social media efforts for maximum return with a panel of Social Media experts (the real kind, we promise) from leading internet presence management firm Red Door Interactive along with industry experts from Petco, Vignette, New Belgium Brewing Company, social monitoring service Filtrbox and the social media solution, Brickfish. In these sessions you’ll gain valuable insights and actionable best practices that you can take back and immediately apply to your social media initiatives.

DENVER

Tuesday, July 14 - 8:30-10:30am

Location: Colorado History Museum

Boettcher Auditorium
1300 Broadway
Denver, CO 80203

Parking is available at:
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Your email newsletter provides a great opportunity to act as a “connector” between the various consumer touch points that you maintain.  By adding social sharing tools to share content as well as promoting links to connect with your brand on your social network pages within your email newsletters, you empower subscribers to share.  It also allows you as a marketer to identify which subscribers are sharing the most.  These brand evangelists can then be identified, segmented, and leveraged as an elite group of net influencers.

Keep these factors in mind when applying your email + social media integrated strategy:

• Understand what motivates your subscribers to share
• Deliver dynamic content that is relevant on the subscriber level as much as possible
• Make calls to action clear and simple
• Know the social networks that are relevant to your subscribers (social technographics)
• Make sharing tools obvious and ask subscribers to take action.
• Always include links to your brands presence in social media (Twitter, Facebook, Linkedin, RSS feed, YouTube, etc)
• Use Twitter in addition to email marketing to address customer service issues, product launches, and special offers.
• Use Facebook to post important information and updates for your biggest fans and brand evangelists.Continue Reading