Papa John’s Hits $1 Billion in Online Sales

Yes, that’s billion, with a “b”.

According to this article on CNN.com: http://www.cnn.com/2008/TECH/biztech/05/08/papa.johns.ap/index.html, “In the past seven years, Louisville-based Papa John’s International Inc. has made a lot of dough from online ordering — more than $1 billion to be exact.”

“Since launching its Web-based ordering in 2001, Papa John’s said it has invested more than $15 million in online ordering technology. Customers can place online orders up to 21 days in advance. Another function lets consumers repeat their most recent orders with just one click.”

According to the article, Papa John’s online sales have been growing at more than 50% per year. Online orders and orders via text messaging (introduced last year) now make up 20% of their sales.

The article also discusses Domino’s Pizza Tracker, where customers can check the up-to-the-minute status of their pizza. How fun!

Pizza Hut’s online orders have reportedly grown six-fold in the past 3 years.

Great, I wasn’t hungry… Now I want a pizza…