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September 2009
Brand Monitoring Through Social Media
Efficient and Effective Ways to Pull Signal from the Noise
Efficient and Effective Ways to Pull Signal from the Noise
Tony Felice, Developer & Strategist - Red Door Interactive
Powerful business insights are readily available to companies within the real-time chatter on social networks (Twitter, Facebook, Blogs, Forums, etc). Social media monitoring, or listening, is a critical step toward building more targeted and engaging dialogue with key targets and influencers. There is a daunting array of tools and services that promise to help you tune in, but a shortage of good, solid advice on which ones are best and more importantly, what to do with all the information you are getting. In this webinar, Tony Felice, Developer & Strategist at Red Door Interactive, will provide a clear view of effective social media monitoring tools and illustrate the process of extracting concise and actionable intelligence to further your business goals.
Powerful business insights are readily available to companies within the real-time chatter on social networks (Twitter, Facebook, Blogs, Forums, etc). Social media monitoring, or listening, is a critical step toward building more targeted and engaging dialogue with key targets and influencers. There is a daunting array of tools and services that promise to help you tune in, but a shortage of good, solid advice on which ones are best and more importantly, what to do with all the information you are getting. In this webinar, Tony Felice, Developer & Strategist at Red Door Interactive, will provide a clear view of effective social media monitoring tools and illustrate the process of extracting concise and actionable intelligence to further your business goals.
Topics include:
- Social media best practices/overview of key concepts
- Introduction to free tools and enterprise software
- Choosing a listening platform
- Data collection/insights
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