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Providing Consistent Value, The Name of the Game
Regardless of economic conditions, this simple constant must remain the same for a long-term viable business: provide consistent value to your customer. In reading articles lately about what service providers are doing to survive this storm. The shift, I hear, is to something that companies should have been practicing all along: proving their value. Now they have to put a little skin in the game to make their customers and prospects believe it to “survive” and maintain those relationships. [...] Continue Reading
Either they’re already there, or they will be (on Twitter, that is)
"Who uses Twitter, anyway? Too many people have too much time on their hands..." Well, you'd be surprised when you review the demographics and, more importantly, the growth of Twitter in the last few months. Usage is growing and overall traffic is continually doubling... Check it out: http://www.quantcast.com/twitter.com So, if you're not there now (and are reading this), then get there. Poke around for some of your favorite celebrities, [...] Continue Reading
Blue Hornet's Lifecycle Messaging Email Conference '08 Comes to a Close
And, what did we learn? Well, I, for one, learned about the value of the connections that you make at these things. I love how everyone comes together and gets together. People come together to put on the event and take care of all the special details that make the experience effective. You had to appreciate details like the little card with the directions on how to get home from a night on the town, the Continue Reading
Official Google Blog: A fresh take on the browser
So excited to try out Google's Chrome. I read the comic book and am interested in trying something new. It has been a long time since someone thought something new about the browser; maybe this is that new thought that allows us to make some bigger breakthroughs in user experience. [...] Continue Reading
Gestural Computing
Virtual nods to Steve Prentice from Gartner for his paper "Gestural Computing: The End of the Mouse" referenced in this month's eWeek in an article called "Whither the Mouse?" by Scott Ferguson for the inspiration for this post. For a moment, think about the multi-touch screen from the iPhone and the wand movement of the Nintendo Wii. Then, layer on facial recognition technology [...] Continue Reading
The Small Agency Interactive Blues – Advertising Age – Small Agency Diary
This article is about how many traditional agencies approach interactive. He has a pretty astute observation about the right and wrong ways to do so. All in all, I have to agree with his perspective. I have seen too many agencies look at the Web as the facade rather than the real business that happens behind (or as a result of) the facade. They approach the Web in a less-than-passionate way: more of an obligation than a constant pursuit. And, if you compare results from a company that approache [...] Continue Reading
Don’t Click This Ad – eMarketer
Imagine this: Banner advertising just may be a vehicle for delivering your brand message, not just inspiring "clicks." See this emarketer article about the difference between "clickers" and "clicks." [...] Continue Reading
Lack Management Support or Buy-in? Embarrass Them! | Occam’s Razor by Avinash Kaushik
Such a good post about how to gain management support for a lot of the recommendations we make related to the need for analytics and capable analysis. While I prefer that we don't "embarrass" people I do recommend that we empower them with the information we're able to provide. [...] Continue Reading
Starting to See iPhone-like (or more competitive) Devices from Microsoft Soon?
Microsoft Corp. has agreed to acquire Danger Inc., a Palo Alto, Calif.-based provider of software and services for mobile handsets. No financial terms were disclosed. Danger currently is in registration for a $100.05 million IPO. www.danger.com [...] Continue Reading
Organic Bows Strategy Unit
I thought that this story was a little humorous, though clearly it wasn't intended as such. Here are the points of my case; bear with me, I'll draw a connection:Basically, Organic is forming a new business unit "designed to fill the void between client strategy and agency execution." Their CEO Mark Kingdon said, "Historically, the weight was a lot more on execution, not strategy." So, my interpretation is that, before, they were simply doing, rather than thinking.Now, based on this need to fil [...] Continue Reading
My Way: Strategies for Courting Consumers Online – WSJ.com
In this article, The Wall Street Journal highlights the video work we did for Turning Technologies to help exhibit their product experience on the homepage, as well as talked about three other companies that are doing some good online work to help grow their businesses. [...] Continue Reading
Lowe’s profit up but forecast is tempered – MarketWatch
I would expect, with a down housing market, but strong employment, that home improvement and DIY initiatives would support companies like Lowe's, Home Depot and, locally, Dixieline. [...] Continue Reading
Google Aids Account Planning
And, with this, the traditional agencies are starting to catch on... the Web is a great source for... Information. [...] Continue Reading
Murdoch Seen Winning in Bid for Dow Jones – New York Times
Just something that everyone should know: It looks like News Corp. is going to own The Wall Street Journal (Dow Jones & Company, more specifically). MySpace and the weighty WSJ have now effectively eradicated what few degrees of separation they once had. "He ain't heavy, he's my brother." [...] Continue Reading
Wikia details plans for search rival to Google | Technology | Internet | Reuters
Wikia details plans for search rival to GoogleDoes search engine optimization change as a result of the most popular "Encyclopedia" in the world competing with the most popular search engine in the world? Isn't it ironic that at the top of so many search results pages sits this new "search rival?" [...] Continue Reading
7-Elevens Become Simpsons ‘Kwik-E-Marts’ – MSN TV News
I love this way to promote the new Simpsons Movie -- down to the detail of selling the infamous real-world knock-offs of the show such as Krusty-O's -- in such a unique, non-media way. This supports the concept of "presence" rather than the destination. The end-result of this promotion is too soon to tell, of course, but the fact that I am talking about it here as a result of reading it on MSN... the promotion will likely be successful; we'll see about the movie. [...] Continue Reading
Young Surfers Spurn Banner Ads, Embrace ‘Widgets’ – WSJ.com
Good news for our friends at Goowy: Young Surfers Spurn Banner Ads, Embrace 'Widgets' - WSJ.com [...] Continue Reading
Study Says Web Shoppers Crave ‘Social’ Experience
This is why a company like Medium exists. They're bringing a social aspect to Web shopping (and, in general, Web surfing). [...] Continue Reading
Gates and Jobs get set for historic tete-a-tete – MarketWatch
Bill Gates and Steve Jobs are set to talk next week for the first time in a public forum at the "All Things Digital" conference in Carlsbad, CA. Very exciting. [...] Continue Reading
Brand awareness and recall best via online ads – Research – BizReport
Brand awareness and recall best via online ads - Research - BizReportGood validation for using TV budget for online advertising. [...] Continue Reading
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GROUND FLOOR
Ground Floor is a new agency within Red Door established to give students hands-on experience managing and growing a real interactive agency.
