TTD Fridays – Beyond the Red Door

Things to do Fridays is a weekly post of local events in San Diego for the week ahead. If you are interested in submitting your event, please email cnoricks[at]reddoor.biz for consideration. January 24: The Salvation Army Kroc Center is opening its doors for a FREE Open House Saturday from 10am to 2pm. Enjoy special savings, and FREE pass to the fitness center, rockwall, ice arena, recreation pool and more for the day! Sunday Brunch - brunch is a must during [...] Continue Reading

Happy Inauguration Day!

@bzelasko83, @pilarbower, @jfaris are ready for change! @lindaeskin contributed the flag

TTD Fridays: Beyond the Red Door

Things to do Fridays is a weekly post of local events in San Diego for the week ahead. If you are interested in submitting your event, please email cnoricks[at]reddoor.biz for consideration. December 21 - Flashing. Lights - it's your last opportunity to see the San Diego Bay Parade of Lights. Fireworks begin at 5:30pm and the Light Parade begins immediately following fireworks. December 24/25 - Christmas! If you don't have plans or don't celebrate the jolly ho ho ho, check out which Sa [...] Continue Reading

TTD Fridays – Beyond the Red Door

Things to do Fridays is a weekly post of local events in San Diego for the week ahead. If you are interested in submitting your event, please email cnoricks[at]reddoor.biz for consideration. December 12 - If you are lucky enough to be a Red Door employee or count one among your closest friends, you just might be spending Friday night at the House of Blues' Delta Room for the annual RDI Holiday Party. December 14 -  Holiday gift shop while supporting local [...] Continue Reading

TTD Fridays – Beyond the Red Door

Things to do Fridays is a weekly post of local events in San Diego for the week ahead. If you are interested in submitting your event, please email cnoricks[at]reddoor.biz for consideration. December 5 - December Nights launches its 31'st consecutive season, starting at 5 p.m.at Balboa Park. More than 300,000 people are expected over the 2-day event so show up early and be prepared to park in the outskirts of Banker's Hill if you don't! For extra information, follow @december [...] Continue Reading

Red Door Employee Spotlight: David Holtze, Business Manager

Red Door is growing! One of our key new hires is former McCann Worldgroup director David Holtze, stepping in as our newest business manager. David was most recently responsible for the global marketing agency’s NAS Recruitment Communication division’s business development initiatives, and previously led three of its offices in San Diego, Chicago and Phoenix. Originally from the Windy City, David fell in love with San Diego ("the people, the ocean, the weather, the laid back vibe, the weat [...] Continue Reading

Red Door Employee Spotlight: Kristi King, Concierge

Kristi King recently joined Red Door's San Diego location as our Concierge. In addition to being the face of the company (she sits at the front desk!), Kristi supports Red Door by helping with general operations, event support and office management. Though relatively new to Red Door, Kristi has quickly established herself as an integral part of the team and is now thoroughly indespensible.  So let's learn a bit more about Kristi! Born and raised in La Mesa, CA (right next door to San [...] Continue Reading

Bill Gates Shakes His @ss: The Week After

So, a week after the Bill and Jerry Microsoft ads air, the ads have been pulled. According to Microsoft spokesman Frank Shaw, the end of the Seinfeld ads was planned well in advance, and wasn't coming in response to any criticism of the spots. "All along we said we were having a teaser campaign," he said. "We're getting ready to start the second phase. This was the plan all along."br /br /So here's the follow up: "I'm a PC."br /br /object width="425" height="344"param name="movie" value="http:// [...] Continue Reading

Music At Your Finger Tips…Thanks To Yahoo!

Yahoo! is trying to make a come back! We’ve seen video’s appearing in our search results, but what about music? Yahoo! has enabled its search results to deliver full length songs when you search for an artist thanks to Yahoo!’s partnership with Rhapsody. The first result will include a photo of the artist with a short list of songs as well as links to lyrics, music video, and other related content. The music videos play in a window on top y

Efficiency in the Workplace

I would like to share some insight and ideas I came across regarding productivity and efficiency in the workplace. Forbes.com has reported on the seasonality of work and the pattern of upward motion after Labor Day. Something about the summer ending gets people in gear. People also begin to think about their personal career goals, which is something all employees should be visiting from time to time. Whether this personal analysis leads to a new

Bill Gates Shakes His @ss

So, we have the first results of Microsoft and Crispin Porter + Bogusky's $300,000,000 attempt to make Microsoft hip and cool in response to the rather unflattering image portrayed in Apple and TBWA Chiat Day's wildly popular Mac vs. PC campaign.

The results? Well, there's an appearance by Jerry Seinfield, and a rather laid back Bill Gates, churros, a cheap shoe store, and some mention of the product. The spot ends the camera on Bill Gates shaking it.

The final





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No One Reads on the Web

Well, let me clarify that.

People online will read copy if you really grab their attention. But chances are, they’re also watching TV, talking on their cell phone or doing some sort of work-related activity while they're online.

They’re not just multi-tasking. They’re multi-focused. Welcome to the multi-media world.

So what does this mean? Creating an engaging online presence is more than important, it's everything. You’re not just competing







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Red Door Employees Hide, Are Found On Hi From Work

Blogs like Hi From Work and Office Evil offer humorous respite from the inevitable doldrums of work by engaging employees the world over to break up the work day with a little fun. Recently, Hi From Work proposed a challenge: to fit as many people as possible under your desk and take a photo. Accepting the challenge, Red Door quickly mobilized and entered into the lead with eight people under Creative Director Jeannie Fratoni's desk. Jeannie is on maternity leave enjoying the newest member of h [...] Continue Reading

Integrated Campaign for the San Diego Zoo

The San Diego Zoo has a great tradition of utilizing outdoor. This recent campaign is no exception. It is draped on billboards, buses and trolleys. Vibrant illustrations of mythical creatures such as gryphons, unicorns and sea serpents are paired with the headline, “If they’re not here, they probably don’t exist.” The illustration style is reminiscent of the colorplates you would find in a book published by the Museum of Natural History.

As a creative,





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Worldwide Internet Ad Spend Grows at Phenomenal Rate

IDC's Digital Marketplace Model and Forecast estimates total worldwide Internet advertising at $65.2 billion in 2008, climbing to $106.6 billion in 2011.

However, compared to traditional advertising, Internet advertising still trails by substantial margins. For instance, it trails direct mail by over $30B, and spending on TV and print ads is nearly twice as much as online ad spending.

The IDC report shows the following:

Keyword ads will dominate Internet adverti





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A cause for celebration

My life changed today. This day, July 11th, 2008. It’s a momentous occasion, an occasion I plan to celebrate for years to come. But like any good occasion, it needs a name. I’m going to call this glorious day “iP app Day”.

You may be asking yourself, “What is iP App Day?” and, “Why, even if I did know what this mysterious day stood for, would I celebrate it?”

Well, iP App Day is short for iPhone Application Day. It’s the day that the first iPhone applicati



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The Road to the New Dew

Has Mountain Dew joined the ranks of CNN's Ballot Bowl and MSNBC's Race for the White House?

It’s hard not to get inundated, especially in our industry, with social media. Clients ask: how do you rate social media and viral marketing as successful? If it gets people talking about your brand, engages them in an interesting and relevant “with the times” manner, instigates action among a network of people, and in this case - got me to venture back into the land of unnaturally yellow

Search Engine Indexable Flash Sites

As reported on TechCrunch, Adobe now provides a way for search engines to read SWF files and index all information contained therein. Therefore, any text or link in a Flash application can now be indexed.

Evidently Adobe is releasing technology to Google and Yahoo enabling them to crawl and index SWF files, making them searchable. This will give searchers access to millions of Flash files.

As pointed out by TechCrunch, this will not take Flash sites to the top of the SERPs



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Google Infers User Intent Through Ads Viewed

The New York Times reports that Google is using its own brand of behavioral targeting by serving ads to users based on the ads they previously viewed.

That means if you view ads for certain items, Google would put 2 and 2 together to later serve you ads for related items. A search for canoes and vacations might elicit ads for trips to Vermont.

Source: New York Times



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The Importance of Web Design in Search

Have you seen the new "visual" search engines, Viewzi and SearchMe? They both give you a preview of the websites in their search results. You can see a thumbnail of the page before you click.

With Viewzi, you type in your query and then pick among many different formats: video x3 view, 3D photo cloud view, basic photo view, simple text, web screenshot, etc. Then you see the thumbnail in that format before downloading the page.

With SearchMe, you type your query and then sel



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