Turn Your Email Newsletter Into A Social Sharing Hub!

Your email newsletter provides a great opportunity to act as a “connector” between the various consumer touch points that you maintain.  By adding social sharing tools to share content as well as promoting links to connect with your brand on your social network pages within your email newsletters, you empower subscribers to share.  It also allows you as a marketer to identify which subscribers are sharing the most.  These brand evangelists can then be identified, segmented, and leveraged [...] Continue Reading

Twitter Analytics from Avinash Kaushik

In a recent interview with Dr. Ralph Wilson, Avinash Kaushik shared some of the metrics he likes to analyze for Twitter. These Twitter analytics include:

Number of followers over time Number of retweets (RTs) over time Number of clicks on tweeted links Most popular content (above-average clicks)

Applying an integrated approach to your social media strategy?

Want to start building a community on Twitter and Facebook to give customers new ways to     connect with your brand? Have an e-mail marketing program? Here’s how Souplantation/Sweet Tomatoes, a Red Door client, executed their foray into social media.

Internet Presence Management Tips for Real Estate/Property Firms

On Thursday of last week, Tony Felice and Scott Esmond from the Red Door Interactive Denver office spoke to the 2009 Apartment Internet Marketing Conference in Denver, CO. As the first presentation following the previous evening’s opening activities, their topic was to analyze an apartment firm’s web presence. Given the breadth of what an internet presence entails, the one hour time slot was filled to say the least. The focus of the presentation was to analyze an industry leader, Simpso [...] Continue Reading

Providing Consistent Value, The Name of the Game

Regardless of economic conditions, this simple constant must remain the same for a long-term viable business: provide consistent value to your customer. In reading articles lately about what service providers are doing to survive this storm. The shift, I hear, is to something that companies should have been practicing all along: proving their value. Now they have to put a little skin in the game to make their customers and prospects believe it to “survive” and maintain those relationships.  [...] Continue Reading

5 Steps To Developing Data Driven Marketing Campaigns

 As marketers we are all looking to reach “nirvana”: target the right person with the right message, at the right time. Its the clear path to driving conversion rates that exceed expectations. The days of blasting promotional messages to all, or at the very least, many are dead and gone. The conversation has changed. We must put ourselves in the customers' shoes and target them individually as best we can through data driven strategies. The data driven marketing concept is no longer a my [...] Continue Reading

How Ryan Leslie Is Reshaping the Music Industry Through Social Media Tools

Social media and social networking have certainly changed the rules to the game when it comes to how brands can communicate with consumers.  No need to preach the gospel here. You can read about it in nearly every marketing industry email newsletter.  I'd  like to place the focus on one industry in particular: the music industry.  Both music and social media are topics near and dear to my heart as I work with our clients here at Red Door Interactive to develop social media strategies for the [...] Continue Reading

What Do Mobile Campaigns and Children Have in Common?

Mobile campaigns are a lot like a child. If you don't nurture them, or care for them, or just plain ignore them, odds are, they are bound to turn out all wrong. And just like children they go through a series of steps: incubation, birth, adolescence, adulthood, and finally they reach senior citizen status. But unlike children, there is no What to Expect When You Are Expecting to refer to. You want to be a good parent, and that takes preparation. I want you to be prepared. I want you to kno [...] Continue Reading

Jack Box was in a bus crash, but is the social campaign a train wreck?

This was one of the more entertaining Superbowl commercials with a good tease and all the right corresponding components: hangintherejack.com, Facebook fan page, Twitter page, Email & SMS campaign, but I am very disappointed in the long-term execution.  This shouldn't even be a long-term execution by the way - people have short attention spans… what the hell is going to happen to Jack?

Continue Reading

Marketing Wisdom for 2009 Report

MarketingSherpa has issued its annual “Marketing Wisdom for 2009 – Marketers & Agencies Share Real-Life Stories & Lessons Learned” showcase. Get your copy now: http://www.marketingsherpa.com/Wisdom2009.pdf Topics covered this year include email, search, mobile, optimization, testing, lead gen, direct mail, analytics, advertising, PR and video. Plus three trends surfaced: 1. EMAIL IS NOT DEAD – Personalization and optimization are key 2. BUILD SOC [...] Continue Reading

Weekend Assignment: UX testing for the price of a pizza

In my previous post we looked at a few quick, easy tests you could do to check how well your site is working for your customers. If you haven’t done those yet, you can go back and do them any time. So maybe you found a few little broken things (and if you did, good job!), but your site seems to be doing OK. If there were any big problems you’d have noticed them, right? Isn’t is obvious to everyone, that your “Neat-o Stuff” button leads to the store where you sell your products? N [...] Continue Reading

Weekend Assignment: Find problems with your Web site

Here’s something you can do to help your bottom line the next time you have a few minutes free. Yeah, yeah, I know, free time is hard to come by. But this will be worth it, I promise. Watching the Superbowl this weekend? You can do this during the commercials. Watching the commercials? Here’s something to do when the game is on!

You’re going to use one or more features of your own Web site. Look for anything that wo

Who’s going to win the Super Bowl advertising game?

How to have fun in a mediocre matchup Want to create your own fun on Sunday and be able to tell folks on Monday who the real winner is?  Get online and check out who’s winning and who’s fumbling in the advertising game. A clydesdale kicking another football? Yawn.  A talking gecko?  Eh.  A wardrobe failure to sell a domain registrar?  Even that’s a little tired…. Yes, advertisers are pouring up to $3 million into :30 spots despite a sour economy and a less than riveting mat [...] Continue Reading

Delivering Customer Value Via Mobile

Did you hear? Papa John’s hit $1 million in pizza orders via its new mobile site. Their sales are up from $400 million last year, to over $1 billion this year and a full 20% of all orders placed with the company now come online or via SMS, widgets or their mobile web-site. In this article I read, Papa John’s states that their average order value via their mobile web site is $20.00. That means they’ve had somewhere in the neighborhood of 50,000 orders placed via their mobile web site alo [...] Continue Reading

Employee-driven workplace committees ensure small businesses success

Workplace committees often get the bad rap of all work and no play (or no pay) but that’s not the case at Red Door, where our employee-led committees work to improve morale, increase productivity,  provide ongoing educational opportunities and a means to give back to our local communities. Currently, there are 5 committees at Red Door:  Learning and Growth, Morale, Philanthropy, Operations and Client Experience. The committees at Red Door enhance employees understanding of their own influenc [...] Continue Reading

In the Club - The Right Way to Make Friends on Twitter

"I am so popular, everyone loves me so much at this school on Twitter" For companies who are curious about this whole social media thing and how something like a Twitter page might allow them to engage with current or potential customers, it follows that the more followers the better, right? Not necessarily. Looking to capitalize on the hype, many marketers have released free e-books, downloads and written about a gazillion posts on how to have success on Twitter, and many focus on bui [...] Continue Reading

Holiday Marketing Blitz

It’s the 4th Quarter and you need a big win.  As the holidays approach and marketing budgets increase, now is a crucial time to diversify and integrate your approach to online marketing.  In order to do this properly, you have to leverage several marketing channels and use consistent messaging/promotional offers across all of them. 

These channels include:

·         display ads

Continue Reading

Either they’re already there, or they will be (on Twitter, that is)

"Who uses Twitter, anyway? Too many people have too much time on their hands..." Well, you'd be surprised when you review the demographics and, more importantly, the growth of Twitter in the last few months.  Usage is growing and overall traffic is continually doubling... Check it out: http://www.quantcast.com/twitter.com  So, if you're not there now (and are reading this), then get there. Poke around for some of your favorite celebrities, friends (seriously, even those over 40) and writer [...] Continue Reading

Is that Google… Advertising?

“Google… advertising?” That’s exactly the thought that ran through my head when I saw a series of mobile banner ads running on CNN.com Mobile. I have to admit, I can’t recall Google ever advertising (although I’m sure it is entirely possible that they have in the past). In any event, I found it astounding! I sat on this discovery for a few days. I didn’t know what to make of it. I was just too foreign to me. But after a few days I started my quest to answer the question that had [...] Continue Reading

Decoding Social Media - One Relationship at a Time

During a meeting the other day a few people were discussing having been recently invited to their 10-year high school reunion.  One quipped, "With Facebook, what's the point? I keep in touch with everyone I want to keep in touch with." Another agreed, "The Gross Point Blank novelty of it is gone completely, plus they want to charge me more than what I paid for prom, which pretty much sucked anyway." Oh, I think that person was me, any excuse to bring John Cusack into the conversation! Then I re [...] Continue Reading