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This category contains 11 postsRed Door Interactive Wins Two 2009 IAC Awards
Congratulations to Red Door Interactive for winning two Internet Advertising Competition (IAC) awards for our work with Rubio's and Cox Communications. The IAC Awards are a national competition put on by the Web Marketing Association. This isn't our first time winning, but it is just as sweet every time. So what exactly did we win? For Rubio's, we won Best Restaurant Website for our complete site redesign. Our goal was to encourage customers to think of Rubio’s as a fun, [...] Continue Reading
Beyond the Red Door: TTD Fridays
Things to do Fridays is a weekly post of local events in San Diego for the week ahead. If you are interested in submitting your event, please email cnoricks[at]reddoor.biz for consideration. February 27 - San Diego's longest running SciFi and Fantasy convention CONDOR starts today at the Handlery Hotel and Resort February 28 - Juno Award Winning and Grammy Nominated 5-member Canadian folk-rock-Celtic-old time-bluegrass group, The Duhks, play Acoustic Mu [...] Continue Reading
Red Door’s Beer:30 boxcar wins at the San Diego ADDYs
Every year, Red Door enters top creative to the San Diego ADDYs Creative Show. We’ve walked away with numerous awards over the years, but never anything quite like this. This year, the San Diego Ad Club decided to host the first annual Pinewood Derby contest where local agencies race in-house designed boxcars. The Pinewood Derby supports this years ADDYs theme “Your ideas have legs. Now let’s see if they have wheels.” There were four awards given: Fastest, Slowest, Most Creative and B [...] Continue Reading
When it’s okay to break the rules.
Recently, my six-year old daughter was looking over my shoulder as I was writing some ad copy. She then said, “Hey Mom, you can’t start a sentence with and.” “Well, Gina,” I said, rather at a loss for words, wondering how does she know this, “I’m writing Web copy. It’s okay to break the rules.” My apologies to Gina’s first-grade teacher Mrs. Willis, I am one of those responsible for the decline of the English language. But as a copywriter, I’m not writing to please [...] Continue Reading
Red Door Employee Spotlight: Lisa Schiavello, Executive Creative Director
Red Door is thrilled to welcome award-winning Creative Director Lisa Schiavello to our growing team. Lisa has a reputation for developing long-term, productive relationships with top-tier clients and brands as well as growing and cultivating creative teams. As Executive Creative Director, Lisa will hep guide Red Door to new heights, helping to expand and evolve the creative team as well as aid in new business acquisition. Most recently with media giant Meredith Corporation’s (NYSE: MDP) s [...] Continue Reading
Key takeaways from WebbyConnect
After 3 days in beautiful Dana Point, conversing with some very interesting people and attending panels focused on topics from green marketing to the dark arts of the internet, I am feeling refreshed, inspired and excited to be apart of this evolving industry. The WebbyConnect summit brings diverse individuals from various interactive fields together. Speakers are chosen to share their stories and answer questions about current internet trends in online media. Here are the key takeaways: < [...] Continue Reading
Sex, Links and Videotape
Yesterday I went back to an older post on this blog to watch a video of the Red Door creative department at the New Children's Museum. I was rather surprised to see a selection of related videos show up in the screen when the video was done playing. One of these videos was titled 3-D Interactive Sex Game as you can see in the screen shot below. Oh my goodness. Apparently, one of the prices you pay for streaming to YouTube for free is the ready availability of other content. W [...] Continue Reading
The Bravest Superhero
There comes a time when the right thing to do just makes sense. A little boy named Max needed help, and with the support from coworkers and friends, I knew how to make a difference.
Max Kleckner is my next door neighbor, the son of my parent's closest friends, and my little sister's favorite play date. Unfortunately, Max got diagnosed with cancer on July 4th of this year. It breaks my heart to see Max going through treatment and I wanted to help in someway [...] Continue ReadingCreative outing to the New Children's Museum
“Every child is an artist. The problem is how to remain an artist once we grow up.” -Pablo Picasso Every so often, the Red Door creative team makes an outing to a local museum for inspiration. Interactive Designer Michelle’s sister Lindsay works at the New Children’s Museum, just a short stroll along the embarcadero from the RDI offices. Museum is really a misnomer for the place, it’s more like New Children’s Fun-o-rama and the creative team had no problem tapping into the i [...] Continue Reading
An Environmentally Friendly Google??
Word spread quickly about a new approach to save energy while browsing the web. Blackle, a search engine using Google's technology is designed with an all black homepage, which claims to use less energy than an all white screen. After some online research done by my friends at Patagonia, an environmentally conscious clothing retailer, Blackle appears to be making False claims. In this post by Google, they mention that displaying all black screens on some monitors may even use more energy. "We a [...] Continue Reading
Company Values Are the Key to a Successful Business
Original Article: Why Zappos Pays New Employees to Quit I came across this interview with the CEO of Zappos.com I felt inclined to share. Yes, the title of the post is what drew me to the subject, but it’s actually not the most interesting part. Later in the interview the CEO shares a prime example of treating customers like they are at “The Ritz” and how it spread into a social media success story. His story is about a woman who ordered shoes for her terminally ill mother and needed to [...] Continue Reading
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GROUND FLOOR
Ground Floor is a new agency within Red Door established to give students hands-on experience managing and growing a real interactive agency.
