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Leveraging Social Media to Accelerate the Customer Lifecycle
Overview
Social media is playing a significant role in shaping customer buying decisions. As a result, retailers are abandoning traditional advertising channels in favor of social media and other digital channels to proactively engage consumers in real time. In this edition of Red Door's Speaker Series, a panel of experts will discuss these dramatic changes.
Topics will include:
- Hooking new customers via social media
- Building community
- Leveraging brand evangelists to drive word-of-mouth
- Social CRM
- Promoting sales and events
San Diego
The San Diego Speaker Series event is sold out. Our next event will be in March with details coming soon.
Tuesday, January 26, 2010
8:30 - 9:00 AM Registration, Breakfast & Networking
9:00 - 10:00 AM Presentation & Questions
10:00 - 10:30 AM Networking
9:00 - 10:00 AM Presentation & Questions
10:00 - 10:30 AM Networking
Moderator:
Reid Carr: Red Door Interactive : President
Panelists:
Crosby Noricks:
Red Door Interactive : Senior Social Media Strategist
Colby Cavanaugh:
ExactTarget : Partner Marketing Manager
Natalie Malaszenko:
Petco Animal Supplies, Inc. : Director of E-Commerce
Liya Sharif:
Qualcomm : Director, Marketing Officer
Cost:
$35
Parking validation included. Continental breakfast will be served.
Parking validation included. Continental breakfast will be served.
Denver
The Denver Speaker Series event is sold out. Our next event will be in March with details coming soon.
Tuesday, February 2, 2010
8:30 - 9:00 AM Registration, Breakfast & Networking
9:00 - 10:00 AM Presentation & Questions
10:00 - 10:30 AM Networking
9:00 - 10:00 AM Presentation & Questions
10:00 - 10:30 AM Networking
Moderator:
Scott Esmond: Red Door Interactive : Director of Business Development, Denver
Panelists:
Tony Felice:
Red Door Interactive : Data Insights Strategist
Brian England:
Western Union : Marketing Manager, Social Media Strategist
Beth Leleck:
ExactTarget : Email Marketing Manager
Joe Rogel:
Gaiam : Social Media Strategist
Cost:
$35
Parking free. Continental breakfast will be served.
Parking free. Continental breakfast will be served.
TALK TO RED DOOR
San Diego (Headquarters)
350 10th Avenue, Suite 1100
San Diego, CA 92101
Tel: 619-398-2670
Fax: 619-398-2671
dobiz@reddoor.biz
Denver
3457 Ringsby Court, Suite 205
Denver, CO 80216
Tel: 303-534-2924
Fax: 303-534-2925
dobiz@reddoor.biz
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