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Marketing Wisdom for 2009 Report

Posted by Erika Werner
February 6, 2009 Leave a comment

MarketingSherpa has issued its annual “Marketing Wisdom for 2009 – Marketers & Agencies Share Real-Life Stories & Lessons Learned” showcase. Get your copy now: http://www.marketingsherpa.com/Wisdom2009.pdf Topics covered this year include email, search, mobile, optimization, testing, lead gen, direct mail, analytics, advertising, PR and video. Plus three trends surfaced: 1. EMAIL IS NOT DEAD – Personalization and optimization are key 2. BUILD SOC [...] Continue Reading

Who’s going to win the Super Bowl advertising game?

Posted by Scott Esmond
January 29, 2009 Leave a comment

How to have fun in a mediocre matchup Want to create your own fun on Sunday and be able to tell folks on Monday who the real winner is?  Get online and check out who’s winning and who’s fumbling in the advertising game. A clydesdale kicking another football? Yawn.  A talking gecko?  Eh.  A wardrobe failure to sell a domain registrar?  Even that’s a little tired…. Yes, advertisers are pouring up to $3 million into :30 spots despite a sour economy and a less than riveting mat [...] Continue Reading

When it’s okay to break the rules.

Posted by Anne McColl
December 29, 2008 Leave a comment

Recently, my six-year old daughter was looking over my shoulder as I was writing some ad copy. She then said, “Hey Mom, you can’t start a sentence with and.” “Well, Gina,” I said, rather at a loss for words, wondering how does she know this, “I’m writing Web copy. It’s okay to break the rules.” My apologies to Gina’s first-grade teacher Mrs. Willis, I am one of those responsible for the decline of the English language. But as a copywriter, I’m not writing to please [...] Continue Reading

Key takeaways from WebbyConnect

Posted by Michelle Peck
October 24, 2008 Leave a comment

After 3 days in beautiful Dana Point, conversing with some very interesting people and attending panels focused on topics from green marketing to the dark arts of the internet, I am feeling refreshed, inspired and excited to be apart of this evolving industry. The WebbyConnect summit brings diverse individuals from various interactive fields together. Speakers are chosen to share their stories and answer questions about current internet trends in online media. Here are the key takeaways: < [...] Continue Reading

Bill Gates Shakes His @ss

Posted by Anne McColl
September 5, 2008 Leave a comment



So, we have the first results of Microsoft and Crispin Porter + Bogusky's $300,000,000 attempt to make Microsoft hip and cool in response to the rather unflattering image portrayed in Apple and TBWA Chiat Day's wildly popular Mac vs. PC campaign.

The results? Well, there's an appearance by Jerry Seinfield, and a rather laid back Bill Gates, churros, a cheap shoe store, and some mention of the product. The spot ends the camera on Bill Gates shaking it.

The final





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