Name the ESET Android! Enter to win a Sony VAIO laptop!

He is a proud symbol of ESET security software. But he doesn't have a name....yet! Post your suggestions on the wall of the ESET Facebook Fan Page. Check the Sweepstakes tab for more details. If ESET randomly selects your suggestion, you win a brand new Sony VAIO laptop loaded with ESET antivirus software! SWEEPSTAKES RUNS AUGUST 25-28 SO ACT NOW!!! ***(US residents only) Be sure to follow ESET on Twitter for more exclusive giveaways: @ESETPR [...] Continue Reading

Turn Your Email Newsletter Into A Social Sharing Hub!

Your email newsletter provides a great opportunity to act as a “connector” between the various consumer touch points that you maintain.  By adding social sharing tools to share content as well as promoting links to connect with your brand on your social network pages within your email newsletters, you empower subscribers to share.  It also allows you as a marketer to identify which subscribers are sharing the most.  These brand evangelists can then be identified, segmented, and leveraged [...] Continue Reading

Applying an integrated approach to your social media strategy?

Want to start building a community on Twitter and Facebook to give customers new ways to     connect with your brand? Have an e-mail marketing program? Here’s how Souplantation/Sweet Tomatoes, a Red Door client, executed their foray into social media.

Souplantation knew that a great deal of their customers have created strong bonds on Twitter and Facebook. So it made sense for their brand to be there. Souplantation knew that the majority of people [...] Continue Reading

How Ryan Leslie Is Reshaping the Music Industry Through Social Media Tools

Social media and social networking have certainly changed the rules to the game when it comes to how brands can communicate with consumers.  No need to preach the gospel here. You can read about it in nearly every marketing industry email newsletter.  I'd  like to place the focus on one industry in particular: the music industry.  Both music and social media are topics near and dear to my heart as I work with our clients here at Red Door Interactive to develop social media strategies for the [...] Continue Reading