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Is that Google… Advertising?

Posted by Brandon Zelasko
October 21, 2008 Leave a comment

“Google… advertising?” That’s exactly the thought that ran through my head when I saw a series of mobile banner ads running on CNN.com Mobile. I have to admit, I can’t recall Google ever advertising (although I’m sure it is entirely possible that they have in the past). In any event, I found it astounding! I sat on this discovery for a few days. I didn’t know what to make of it. I was just too foreign to me. But after a few days I started my quest to answer the question that had [...] Continue Reading

An Environmentally Friendly Google??

Posted by Michelle Peck
September 9, 2008 Leave a comment

Word spread quickly about a new approach to save energy while browsing the web. Blackle, a search engine using Google's technology is designed with an all black homepage, which claims to use less energy than an all white screen. After some online research done by my friends at Patagonia, an environmentally conscious clothing retailer, Blackle appears to be making False claims. In this post by Google, they mention that displaying all black screens on some monitors may even use more energy. "We a [...] Continue Reading

Official Google Blog: A fresh take on the browser

Posted by Reid Carr
September 2, 2008 Leave a comment

So excited to try out Google's Chrome. I read the comic book and am interested in trying something new. It has been a long time since someone thought something new about the browser; maybe this is that new thought that allows us to make some bigger breakthroughs in user experience. [...] Continue Reading

The Branding Value of Search

Posted by Paul Bruemmer
August 27, 2008 Leave a comment

As early as 2005, we've been writing articles saying that the SERPs provide branding as well as direct response. Here is some recent survey data from Google and Yahoo! illustrating this.

Google commissioned a study through Media Screen to measure the impact of paid search ads on organic search terms for four consumer packaged goods (CPG) categories: cosmetic, beverage, food/snack, and household/laundry.

Respondents were asked to complete a brand survey to measure the bran



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Google Changes Quality Score Algo for AdWords

Posted by Paul Bruemmer
August 26, 2008 Leave a comment

As announced last week on the AdWords blog, Google is making some changes in the way it calculates your AdWords quality score. This will happen over the next few weeks and is based on feedback from users and advertisers.

· Removal of the minimum bid requirement. This will be replaced by "first page bid," which is the bid estimated to get your ad on page one. All listings will be eligible to appear, and positioning will be based on quality score and maximum bid amount.

· Q



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Consumer Satisfaction Soars on Google

Posted by Paul Bruemmer
August 20, 2008 Leave a comment

As reported on AdAge, Google leads in search satisfaction. Satisfaction increased a whopping 10.3 percent in this year's American Consumer Satisfaction Index. It looks like Google's efforts to improve the user experience through universal search and personalization have paid off. Other factors like being named ubiquitously in the news doesn't hurt, either.

Other search engines remained stable or declined slightly. AOL gained (3 percent), Yahoo! and Ask dropped (2.5% and 1.3%, respecti

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