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Mobile

How Ryan Leslie Is Reshaping the Music Industry Through Social Media Tools

Posted by Morgan Witt
March 2, 2009 Leave a comment

Social media and social networking have certainly changed the rules to the game when it comes to how brands can communicate with consumers.  No need to preach the gospel here. You can read about it in nearly every marketing industry email newsletter.  I'd  like to place the focus on one industry in particular: the music industry.  Both music and social media are topics near and dear to my heart as I work with our clients here at Red Door Interactive to develop social media strategies for the [...] Continue Reading

What Do Mobile Campaigns and Children Have in Common?

Posted by Brandon Zelasko
February 27, 2009 Leave a comment

Mobile campaigns are a lot like a child. If you don't nurture them, or care for them, or just plain ignore them, odds are, they are bound to turn out all wrong. And just like children they go through a series of steps: incubation, birth, adolescence, adulthood, and finally they reach senior citizen status. But unlike children, there is no What to Expect When You Are Expecting to refer to. You want to be a good parent, and that takes preparation. I want you to be prepared. I want you to kno [...] Continue Reading

What the Mobile Evangelist said.

Posted by Anne McColl
February 1, 2009 Leave a comment

A couple of months ago, Brandon Zelasko gave a mighty fine Brown Bagger seminar on everything mobile. In case you missed it, these are his inspired words. (Hurry, post before it becomes outdated.) 50% of the world’s population has a mobile device. Only 10% of the world’s population has Internet. So what do you think is the best way to reach the most people? Hey wanna go mobile? In the old days, it was pretty easy to reach your consumer. If you ran an ad on one of the [...] Continue Reading

Delivering Customer Value Via Mobile

Posted by Brandon Zelasko
December 9, 2008 Leave a comment

Did you hear? Papa John’s hit $1 million in pizza orders via its new mobile site. Their sales are up from $400 million last year, to over $1 billion this year and a full 20% of all orders placed with the company now come online or via SMS, widgets or their mobile web-site. In this article I read, Papa John’s states that their average order value via their mobile web site is $20.00. That means they’ve had somewhere in the neighborhood of 50,000 orders placed via their mobile web site alo [...] Continue Reading

Is that Google… Advertising?

Posted by Brandon Zelasko
October 21, 2008 Leave a comment

“Google… advertising?” That’s exactly the thought that ran through my head when I saw a series of mobile banner ads running on CNN.com Mobile. I have to admit, I can’t recall Google ever advertising (although I’m sure it is entirely possible that they have in the past). In any event, I found it astounding! I sat on this discovery for a few days. I didn’t know what to make of it. I was just too foreign to me. But after a few days I started my quest to answer the question that had [...] Continue Reading

Tech Tip: Protecting Mobile Information

Posted by Ron Hadler
October 15, 2008 Leave a comment

If you’ve ever lost a laptop, you know how upsetting it can be.  The first thing that comes to mind is the cost of the laptop.  The second thing that comes to mind should be the information that is stored on the laptop.  On your personal computer, the information stored from your personal finance system and email can be used by identity thieves.  For business laptops, proprietary and competitive information can easily be shared and posted.  In both cases, the value of your information eas [...] Continue Reading

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