Marketing Wisdom for 2009 Report

MarketingSherpa has issued its annual “Marketing Wisdom for 2009 – Marketers & Agencies Share Real-Life Stories & Lessons Learned” showcase. Get your copy now: http://www.marketingsherpa.com/Wisdom2009.pdf Topics covered this year include email, search, mobile, optimization, testing, lead gen, direct mail, analytics, advertising, PR and video. Plus three trends surfaced: 1. EMAIL IS NOT DEAD – Personalization and optimization are key 2. BUILD SOC [...] Continue Reading

Holiday Marketing Blitz

It’s the 4th Quarter and you need a big win.  As the holidays approach and marketing budgets increase, now is a crucial time to diversify and integrate your approach to online marketing.  In order to do this properly, you have to leverage several marketing channels and use consistent messaging/promotional offers across all of them. 

These channels include:

·         display ads

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Is that Google… Advertising?

“Google… advertising?” That’s exactly the thought that ran through my head when I saw a series of mobile banner ads running on CNN.com Mobile. I have to admit, I can’t recall Google ever advertising (although I’m sure it is entirely possible that they have in the past). In any event, I found it astounding! I sat on this discovery for a few days. I didn’t know what to make of it. I was just too foreign to me. But after a few days I started my quest to answer the question that had [...] Continue Reading

Excuse me, do you sell concrete blocks?

Let’s chat about one of my favorite user experience concepts: Good user experience is good customer service. Does your site treat customers like you’d want your employees to treat customers, with competence, and a helpful attitude? Here’s an example:

The other day I dreamed up a simple backyard project I wanted to do. I went to the Web site of a popular national home/garden supply store (you know who) to get the answer to a seemingly simple qu