Turn Your Email Newsletter Into A Social Sharing Hub!

Your email newsletter provides a great opportunity to act as a “connector” between the various consumer touch points that you maintain.  By adding social sharing tools to share content as well as promoting links to connect with your brand on your social network pages within your email newsletters, you empower subscribers to share.  It also allows you as a marketer to identify which subscribers are sharing the most.  These brand evangelists can then be identified, segmented, and leveraged [...] Continue Reading

Applying an integrated approach to your social media strategy?

Want to start building a community on Twitter and Facebook to give customers new ways to     connect with your brand? Have an e-mail marketing program? Here’s how Souplantation/Sweet Tomatoes, a Red Door client, executed their foray into social media.

How Ryan Leslie Is Reshaping the Music Industry Through Social Media Tools

Social media and social networking have certainly changed the rules to the game when it comes to how brands can communicate with consumers.  No need to preach the gospel here. You can read about it in nearly every marketing industry email newsletter.  I'd  like to place the focus on one industry in particular: the music industry.  Both music and social media are topics near and dear to my heart as I work with our clients here at Red Door Interactive to develop social media strategies for the [...] Continue Reading

In the Club - The Right Way to Make Friends on Twitter

"I am so popular, everyone loves me so much at this school on Twitter" For companies who are curious about this whole social media thing and how something like a Twitter page might allow them to engage with current or potential customers, it follows that the more followers the better, right? Not necessarily. Looking to capitalize on the hype, many marketers have released free e-books, downloads and written about a gazillion posts on how to have success on Twitter, and many focus on bui [...] Continue Reading

Either they’re already there, or they will be (on Twitter, that is)

"Who uses Twitter, anyway? Too many people have too much time on their hands..." Well, you'd be surprised when you review the demographics and, more importantly, the growth of Twitter in the last few months.  Usage is growing and overall traffic is continually doubling... Check it out: http://www.quantcast.com/twitter.com  So, if you're not there now (and are reading this), then get there. Poke around for some of your favorite celebrities, friends (seriously, even those over 40) and writer [...] Continue Reading

Un-caging the Twitter Birds of the World

The caged bird can be set free! Now you Twitter birdies can sing your sweet melodies to the world from outside of your bird cage.

No longer are you confined to tweeting from your desktop or laptop computer – after all, there are plenty of other places you can find the occasion, or inspiration, to tweet from other than from in front of a computer. (How many people really want to hear about what’s going on

A Delightful Little Blogging Application

Is the idea of maintaining a blog just too much? Installing software on your server, learning an admin interface, and of course all that writing every day... It can be intimidating to get started, and sometimes it's a challenge to stay caught up. Until a few weeks ago I had a blog on one of my personal sites. The latest post was over a year old. I just didn't get around to it, and it was too much of a chore. But recently I discovered a fun alternative: Tumblr. It's a very simple, easy-to-u [...] Continue Reading