Social media and social networking have certainly changed the rules to the game when it comes to how brands can communicate with consumers. No need to preach the gospel here. You can read about it in nearly every marketing industry email newsletter. I'd like to place the focus on one industry in particular: the music industry. Both music and social media are topics near and dear to my heart as I work with our clients here at Red Door Interactive to develop social media strategies for the [...] Continue Reading
Virtual nods to Steve Prentice from Gartner for his paper "Gestural Computing: The End of the Mouse" referenced in this month's eWeek in an article called "Whither the Mouse?" by Scott Ferguson for the inspiration for this post. For a moment, think about the multi-touch screen from the iPhone and the wand movement of the Nintendo Wii. Then, layer on facial recognition technology, electrical activity in the brain, etc. We've had the touchpads from laptops and that funny little eraser-head thi [...] Continue Reading